Keller Williams technology is focused on shaping the real estate industry of the future. Since real estate is about relationships, we’ve invested in helping our associates create a more involved way to do business, as well as provide a better user experience for their clients.
From the AI-powered Keller Cloud, the unending development of the real estate-specific operating system, KW Command, to the consumer-facing KW App, Keller Williams is changing how real estate is done.
How Is Real Estate Technology Changing?
It’s no secret real estate technology is a shifting landscape. “The fourth industrial revolution driven by big data and artificial intelligence has created a turning point in the real estate industry,” said Gary Keller, CEO/Co-founder of Keller Williams Realty. “Right now, it’s agent-enabled tech versus tech-enabled agents, and platform versus bolt-on technology. Whoever has a tech-enabled platform for real estate agents will be in the battle for the most successful platform – one consumer wants to use.”
Keller explained, “The larger your network is, the more data you can collect, which provides you with more insights that you can use to create more value for your users (agents or consumers). For the last couple of years, my biggest concern was that someone who wasn’t hired by the agent would build the industry’s first, most robust, AI-driven platform.”
Why this is important is because the KW Command platform allows agents to work in one ecosystem, rather than a convoluted mess of third-party software programs. Command is the answer agents have been looking for.
What Is KW Command?
KW Command is one piece of the puzzle that is transforming Keller Williams into a world-class technology company. We have set out to revolutionize real estate by putting agent’s data back into their hands, instead of sharing it with countless other technology companies whose main goal is to use it to compete against us.
Command has been designed and continuously developed in partnership with in-house technology experts and top KW agents around the world. Our competitors, on the other hand, partner with tech companies to tweak their existing technology (bolt-on technology). This leaves the door wide open on who owns the data. The people who control the data control the business. At KW, you own all of your data.
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With KW Command, agents can optimize and seamlessly run their business with ease by addressing needs that typical CRMs do not offer:
- Personalized Marketing & Design
- Pipeline Management
- Listings Management
- Workflow & Task Automation
- Email Strategy
- Lead Generation
- Contact Management
- Education & Training
- Collaboration with other KW associates
- Referrals through the largest real estate agent database in the world
KW Command is more than just a CRM, it’s a centralized platform that puts agents in control of their database and their business. It also has solutions to the real estate industry’s most recognized issues:
- Problem: Rising cost of technology makes it difficult to build a profitable real estate career.
- Solution: All Keller Williams technology platforms are offered at no additional cost.
- Problem: Traditional real estate technology limits interaction with clients at different stages in their buying/selling journey.
- Solution: Command prioritizes contacts in the agent’s database to ensure timely follow-up and maximizes conversion rates.
- Problem: Real estate data is organized by zip code or boundaries. People search by neighborhood, not these arbitrary boundaries.
- Solution: Data in KW Command is organically organized by neighborhood, allowing agents to zero in on the neighborhoods they service and provide the best information to their clients.
None of this would be possible without the creation of an innovative engine to run the Keller Williams technology platforms. Enter the Keller Cloud.
Keller Cloud – Building Our Home In The Clouds
In real estate technology, and innovation engine in its simplest form is a cloud-based service that has AI (artificial intelligence) built on top of it. The Keller Cloud is a specific cloud environment that leverages our most coveted participants – KW agents. As the largest real estate company in the world, Keller Williams has a huge advantage over competitors when it comes to creating new customer experiences.
Instead of relying on technology companies that offered “bolt-on” products to our associates, KW took a huge leap forward to be responsible for our own destiny. Having a dependent mindset would have resulted in KW not being able to develop a world-class experience for consumers.
“Everything we do is about reaching the consumer,” says Josh Team, president of Keller Williams Realty.
“If our innovation engine allows us to build anything we want in 90 days, that means there is a race any time a disrupter comes into the market,” emphasizes Team. “Be confident that as these disruptors come to take your market share, you have the largest, strongest platform behind you pivoting. In order to be successful, they would have to get more market share than you and your 180,000+ fellow agents have combined in less than 90 days. This is our greatest strength.”
The Keller Cloud brings all things together to allow us to continue to offer the best platform for our agents. To be able to provide great real estate technology, we have to be in the cloud.
The Tech-Enabled Agent
Real estate is and always will be about relationships. That’s why we create technology that helps ensure these essential relationships endure and grow. All while helping you serve your clients’ unique needs and forge a path to your ultimate goal — a business worth owning, a career worth having, and a life worth living.
The Keller Cloud streamlines everything you need to manage your business into one convenient, easy-to-access place. Through the power of AI and machine learning, we provide the technology you need to run, grow, and future-proof your business.
This is your path to become a tech-enabled agent.
The tech space for real estate will forever be moving and changing. Keller Williams is dedicated to supporting its associates through all market conditions in real estate, as well as in technology. We have invested $1 billion over the next 10 years to make sure we are top of mind when people think of real estate technology. Come learn more about how our technology can impact your business, as well as your life. We’re 100% behind you!
The KW App
The KW App is the first of its kind in the real estate industry and is the other half of KW Command. Your personalized app will help gather valuable consumer insights and build solid relationships that last a lifetime. Also, you can make it your own with endless customization options. There are countless ways to make this real estate technology work for you.