Q3 2021: Keller Williams Glides Through Quarter With Exponential Worldwide Sales Volume and Agent Growth
The year is moving at lightning speed, and quarterly results have arrived, cementing Keller Williams not just as the world’s largest real estate technology franchise by agent count, but also as the U.S. leader in units and sales volume. In Q3 ’21, the company reached significant growth milestones and topped franchise and corporate culture rankings.
“We’re proud to again report KW agents continue to aggressively expand our market share at a fast clip across the U.S. and the world,” said Carl Liebert, CEO of kwx, the holding company of KW. “Our success results from our strong partnership with agents who are going the extra mile to make homeownership an experience for their clients.”
As of September 30, 2021, Keller Williams is home to 188,244 agents worldwide. This includes 174,155 agents in the United States and Canada and 14,089 agents operating beyond U.S. and Canada borders. In Q3 ’21, KW added 3,590 net agents across the U.S. and worldwide regions.
“We are honored to be in business with each of our agents that are keeping the dream of homeownership alive by providing the highest level of professionalism and service,” said Marc King, president, Keller Williams. “In Q3, we’ve netted substantial agent gains, which is best positioning us to reap dividends in market share going forward.”
Throughout the quarter, Keller Williams agents continued to deliver strong results, surpassing sales volume from Q3 2020. This quarter, Keller Williams agents have …
United States and Canada (production in Q3 ‘21)
- Agents closed almost $150.0 billion in sales volume, up 17.7% from previous Q3.
- Agents closed 371.7 thousand transactions in Q3 ’21.
- Agents took 204.6 thousand new listings (new market inventory) in Q3 ’21.
- Agents wrote 393.6 thousand contracts (projected closings) in Q3 ’21.
- Contracts written volume was $157.8 billion, up 13.1% over Q3 ’20.
According to the National Association of REALTORS®, sales volume across the U.S. was up 9.5% over Q3 ’20, putting KW agents’ 17.7% increase ahead of the industry average for this time period.
“We are pleased with our productivity metrics in the U.S. and Canada, while we declined slightly resulting from the base effect of Q3 last year,” said Jason Abrams, head of industry, kwx. “Unprecedented for our times, the COVID shutdowns in late Q1 and in Q2 ’20 allowed for a significant influx of pent-up housing demand to hit our agents in Q3 of 2020.”
“As a result, our exceptional market share gains can best be seen in our results year-to-date and over Q3 ‘19,” said Abrams. “Across the U.S. and Canada, our agents increased our homes sold more than 16% year-to-date. And, we are up 15% compared to Q3 ’19 in homes sold.”
Keller Williams Worldwide Momentum (production outside the U.S. and Canada in Q3 ’21)
- As of September 30, agent count outside the U.S. and Canada was 14,089, up 23.1% from Q3 ’20.
- Agents closed 16.5 thousand transactions in Q3 ’21, up 36.3% over Q3 ’20.
- Agents closed $3.2 billion in sales volume, up 74.5% from Q3 ’20.
- Agents took 27.6 thousand new listings (new market inventory), up 4.3% over Q3 ’20.
- Agents wrote 19.7 thousand contracts (projected closings), up 31.1% over Q3 ’20.
- Contracts written volume was $2.9 billion, up 35.5% over Q3 ’20.
Outside of the U.S. and Canada, KWW’s regions include: Albania; Argentina; Aruba; Belgium; Belize; Bermuda; Cambodia; Chile; Colombia; Costa Rica; Czech Republic; Dominican Republic; Dubai, UAE; France; Greater Shanghai, China; Greece; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Morocco; Nicaragua; Northern Cyprus; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; Serbia; Slovenia; Southern Africa; Southern Cyprus; Spain; Suriname; Thailand; Trinidad and Tobago; Turkey; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.
“We’re excited to report exponential growth across the globe,” said William E. Soteroff, president, KWW. “As agents across our more than 50 worldwide regions continue to expand their market share, they’re funding bigger lives for their families.”
“And we will continue to underpin their important efforts in service of their clients through our best-in-class training, coaching, services and technology,” said Soteroff.
Technology and Culture Highlights
Culture is the thread that weaves together the fabric of Keller Williams. In Q3 2021, top organizations including Forbes, Newsweek, and Entrepreneur magazine have recognized the company’s commitment to creating a first-rate workplace culture as well as providing incredible customer service.
- In Q3 ’21, Command, a smart CRM-plus solution made available originally in Q1 ‘19, hit approximately 103.4 thousand monthly active users (MAU) as of September 30 – an increase of 30.0% from Q3 ’20 quarter end.
- KW agents received $52.0 million in profit share in Q3, bringing the lifetime value to more than $1.6 billion.
- In Q3 ’21, KW Cares, a 501(c)(3) nonprofit that supports Keller Williams associates and their immediate family members facing extreme hardship, raised more than $1.5 million dollars in disaster relief funds, with the YTD total raised nearing $4.3 million.
- In July, Entrepreneur magazine ranked KW on its annual list of Top Global Franchises 2021.
- In July, KW unveiled the KW Expansion Network, a nationwide brokerage for expansion teams.
- In July, KW announced a partnership with Legacy International on KW New Homes Community.
- In August, Forbes ranked KW on its annual America’s Best Employers for Women.
- In August, Forbes featured KW on its annual list of Best Employers by State 2021.
- In August, KW opened Mega Camp to agents across the real estate industry.
- In September, Newsweek ranked KW on its America’s Best Customer Service 2022 list.
“We continue to see robust engagement across Command,” said Chris Cox, chief technology and digital officer, kwx. “As the smartphone continues to be the remote control of our lives and businesses, we’re focused on further innovating in partnership with our agents on new features and benefits across Command as part of our mobile-first, but not mobile-only strategy.”